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Seção intitulada “How to send SMS with Short Links”

LOX24 allows you to shorten long URLs by replacing them with short URLs using our l24.pw domain.

This makes it also possible to implement powerful marketing campaigns. Thus, a unique short link can be sent with each SMS. This allows you to track which of your customers clicked on the link. With this data, you can interact with customers in a more targeted way or improve your campaigns.

But that’s not all! LOX24 also offers special short links that allow the user to subscribe or unsubscribe to your SMS newsletters. This allows you to automate the double opt-in and opt-out in a legally compliant way.

Seção intitulada “How to create a short link campaign”

Please check the chapter Create a Short Link Campaign

There are two types of campaigns:

  1. Simple (type = 1). One short link will be used for all SMS. The link is free. The total number of clicks, the click-through rate and other data are collected.
  2. Advanced (type = 2). A unique short link for each SMS will be used. This allows you to determine which recipients have clicked on your link and which have not. The cost of each link is €0.005.
Seção intitulada “How to create a subscribe-link”

Please check the chapter Create a subscription form campaign

A special type of short link campaign that redirects the user to a subscription form. You also need to add a group id to which the phone numbers of those users who submitted the subscription form will be added.

Seção intitulada “How to create a unsubscribe-links”

Please check the chapter Create a unsubscription form campaign

A special type of short link campaign that redirects the user to an unsubscribe form. You can also add a group id from which to remove the phone numbers of those users who have submitted the unsubscribe form. Even if the group is not listed when unsubscribing, the user’s number will be added to the blocked list (see page ).

Seção intitulada “How to send a SMS with a short link”

Please check the chapter Send the SMS or Create the Bulk for the general funtionality.

To send a SMS with a short link you need to put the following placeholder[slink campaing_id] in the message text, whereby campaing_id is the value of the campaign-id. You will receive this value as a return value when you create a campaign. Of course, you can also query the value for existing campaigns. For example, this is what your SMS text would look like for a campaign with the ID eGxoGRMq:

Please check a link [slink eGxoGRMq]

Our system replaces the value of the placeholder with the correct link for each SMS recipient. You can also use SMS dry-run mode to check roughly how the text with the link will look like and what the final price of the SMS will be.

How to check click count

Seção intitulada “How to check click count”

(This information is only available for campaigns with Advanced type)

Number of clicks on an individual SMS can be found by SMS id or list by all SMS.

Seção intitulada “How to get a list of the all short links (by campaign)”

You are able to get a full list of the short links which were generated by all your campaigns or by some campaign.

Seção intitulada “How to get a list of user requests by short links”

There are endpoints which provide detalized information about user requests: